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Channel: Casey McKinnon
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Designers: When a Co-workers Photoshop Disaster Hits your Inbox

This blog post is in response to a comment on my previous post about design critiques.  Here’s a summary of what Ned asked: “I am wondering if you have any tips on how to politely get the point across...

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The Case for Remote Testing

At FreshBooks we just started doing formal usability testing this week. In the past, its been done guerrilla-style and on an opportunistic basis.  As we commit to be the most outstanding usability in...

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A “Call to Action”: Turning Online Visitors into Buyers

Here’s What I Think: Finally wrapped-up reading the seminal book on online conversion, Call to Action by Bryan Eisenberg and Jeffrey Eisenberg (yes, they are ‘bros’).  Now stay with me if you want to...

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Why you should be paying attention to the guys at Castor Design

Today I had an epiphany.  I’d like to think I learn something new everyday, but today was different because although I don’t think I learned anything specifically new, I figured something out based on...

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My Meeting with Karim Rashid

Me, Karim, and his wife. Karim Rashid is one of my idols.  If you don’t know who the hell I’m talking about, he’s a world-renowned Industrial Designer, a fellow Canuck, and also a fellow graduate from...

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Reflecting on the first three weeks of my Master’s of Design

I’ve just completed my third week of my Master’s program, and I feel like its picked up right where I left off with my design education when I was living in Seattle.  I’ve been asked as part of my...

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Why I Read Resumes from the Bottom Up

People’s lives are amazing stories.  As someone constantly on the hunt for amazing design and product management talent, I see a lot of resumes in my inbox.  Today I received one that upon opening, was...

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6 Tips for Running a Book Club at your Workplace

When I was hired at FreshBooks.com, I knew I had a lot to learn about running a SaaS business. The guys running the company had been doing it for seven years, and knew the ins-and-outs of the industry,...

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What does it take to be an app that I’d pay for?

Largely because I was gainfully employed at Microsoft for 7 years immediately following my college graduation, I never had to buy software at retail prices for most of my life.  They have a company...

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How different is the Product Manager role at Microsoft vs. FreshBooks?

As you may know, I’m the Head of Product at FreshBooks.  This means I lead a team of Product Managers and Designers to deliver the next generation of new products for FreshBooks users. This week...

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